Midnight Soul Searching

I spent another long night working on some drawings and what not at home. There was nothing abnormal about this, except that I hadn’t done this for an extremely long time. I realised so many things as I watched the time change steadily go from 10pm to almost 2am… (Damn I did it again! Gonna be tired tomorrow!”)

The more that I got into my drawings and started to finally make some breakthroughs it dawned on me how accessible information really is on the internet. I must have had about 30 browser windows open full of articles and resources for designers and creatives. I realise this sounds fairly daft to the vast majority of you, but sometimes standing back from this resource and thanking modern technology is a must (especially when I find myself shouting and cursing at my computer in the office).

It was here that I realised that despite the tough times of economic depression and being out and about all of the time networking and striking new leads and accounts etc, that behind it all I want to create great visual stimuli and design. Illustration or graphics or web or print, its all about how interested you get and about forgetting the environment for a time while you obsess about the geometric curve that you want to integrate into some typographic draft, or how the sketching that got me into graphic design at the very beginning would still grab my interest for hours. The short term, other world that you can manifest while focusing on the page, scribbling and making marks that seem pleasurable not only to do, but to look at and adjust again, is so very exciting and seems to enrich the soul. An incredibly difficult emotion of joy and entertainment and satisfaction, all mixed into one.

Then there are certain little breaks in it that let you change the pencil for the keyboard to search for other terms and imagery and histories and meanings within meanings, all for that spark of possible interest to further the design.

Its at this specific point that I came to the AIGA (American Institute for Graphic Artists) site. I had always known about this and seen it many times but the more I read it the more I wanted more of this bonding and supporting network. Its not just American. In case you don’t know I’m not American… but this was great stuff for everybody, and when I say everybody I mean clients and non designers too. Its all about demystifying it and supporting the understanding of the profession. This I feel is always a major obstacle with clients and then I saw this document.

If you are a client or a designer this should be read!

Anyway I best get to bed!

- Raymondo

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