“Established in 1948, the British Chamber of Commerce in Japan has been proving the UK means business here.”

—There’s very little to add to this bold statement from the membership guide of the chamber that holds countless events and continues to provide an active presence in high profile business and state occasions and events for its large membership.

In late summer 2008 the BCCJ planned to introduce a new logo, and as they were in a transition period they needed promotional material for the potential members that the chamber relies on so strongly.

With the prospect of an inconsistent identity the chamber realized the value of a timely and appropriate brochure; promoting them as both established and contemporary.