In advance of the Irish Prime Minister-led Trade Mission in January of 2009, Enterprise Ireland prepared a package of material for representatives of companies accompanying the Prime Minister. The Doing Business in Japan Guide was the cornerstone in delivering necessary information to potential business makers.

With large quantities of text and extensive informative content the readership was under attack from poor type treatment in the previous version. This resulted in a cumbersome brochure struggling to deliver the relevant details to those seeking to expand into Japan. Our approach simplified the typography and cut down on irrelevant graphics and imagery resulting in a legible and effortless presentation of impactful facts, figures and other necessary tools for the Irish entrepreneur.