Nichiai Creative was founded in 2004 as the second major wing of Nichiai KK. In the years since, Nichiai Creative has become recognised for hard work, attention to detail and the ability to keep itself in touch with the latest style, trends and technological changes in the creative industry.

The years have instilled a sense of maturity and experience that have fueled the intention for a brand renewal. In the renewal all of the team were involved in making the material—It is not simply another marketing ploy, but a true reflection of the abilities and desires of Nichiai Creative.